• Life Offers Us a Bewildering Amount of Choice - Coffee Is No Exception

    If you don't have a coffee bean grinder go for ground coffee (filter ground). It won't retain its freshness as long as a bean but its a good place to start.

    - One more important point before you dash off to the supermarket (or Amazon) - Roast types:

     

    Espresso roast - designed for espresso coffee machines

    Filter roast - designed for pour over method of making coffee IE Caferiere, Aeropress, Drip fed.

    and this is where it gets a murky or milky as you like - another guideline for you

     

    If you prefer it black then go for a Single origin coffee (from a single known geographical location - such as a farm or estate)

    If you like to drink it with milk/cream go for a Blend

    First, try your coffee black & add milk if you want to... are you still with me?

    Now lets chose a region from which your coffee will have originated - the worlds "Coffee Belt"

    Coffee is grown in the worlds warmer latitudes between the Tropic of Cancer & Capricorn. Within this "coffee belt" there is a vast array of altitude, rainfall, sunshine & soil conditions which will alter the taste of the coffee, much like wine growing.

     

    Central & South American coffee for chocolate flavor, clean & sweet Know for its hint of a chocolatey, nutty flavor. Brazil has a heavier bodied peanut character. Colombian coffee is mellow with a caramel or toffee taste.

    East African or Arabian coffee for fruity complex flavor. East African and Arabian coffees have a bit of a fruity flavor. They do have undertones similar to a fruitier, sweeter wine. They also have a lighter taste than coffee from other regions. Ethiopian coffee has complex berry & wine-like aromas, whereas Kenya is known for its stone fruit influence.

    Asian coffee for earthy, luscious flavor. If you prefer an earthier, more bitter flavor, Asian coffee is a good option. Coffees made in Asian countries tend to have an earthier, richer flavor. They will be more bitter than sweet in comparison to coffee from other regions.

    Indonesian coffee for earthy, spicy flavor. Indonesian coffee has an earthy heavier bodied flavor, along with a hint of spice. If you want something bitter, but flavorsome, Indonesian coffee is an excellent choice.

    The Roast & therefore the Taste

    Light roast: likely to be a bit sourer than other roasts. If you dislike sweeter tasting coffees, a light roast is a good option

    Medium roast: tend to best preserve flavours best during brewing. If you want to taste the distinct caramel flavour of a Colombian then go for a medium roast.

    Dark roast: will diminish flavour a little. You'll still get some of the coffee's original flavor, but you may end up with a bittersweet aftertaste or undertones. Try it if you prefer your coffee less sweet.

    And lastly... a good coffee should provide:

    Details about its origin, where it was farmed, roasted & ground.

    A "roasted on" date, try and consume within a month of this date.

    Check the Ethics - A large % now carry Fair Trade & Rain Forest Alliance - but just because it doesn't have a badge, it does not mean it is unethical. Small coffee farmers maybe part of a co-operative which have set standards for fair pay etc.

    Be careful - Caffeine levels vary by coffee. Coffee usually has anywhere between 65 to 100 milligrams of caffeine per cup. Stronger coffee would be on the higher end of this spectrum, while weaker coffee would be on the lower end.

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  • Rich Black Coffee - Coffee Like You've Never Tasted Before, A Rich Blend of Healthy Goodness

    If you love coffee, you're in for a treat. I'm going to talk to you today about a wonderful coffee that not only taste, smell and looks good, but is also good for you. It can even be called a healthy coffee. The things that make this coffee healthy are the key ingredients that are packed with unmatched benefits for your body.

    Now why am I telling you this? The reason I'm telling you this is because I think the word needs to get out about this amazing coffee... everyone should know. Why? Because it's worth knowing, especially if you love coffee and enjoy cup after cup each day. The coffee I'm going to tell you about just might take the guilt out of indulging cup after cup... that is if you've been feeling guilty of course.

    Now, where should we begin? Ah yes, the name.

     

    Rich Black Coffee

    Why call it Rich Black Coffee? Well, it's rich, it's black and you guess it, its coffee. This coffee gets its richness from its organic Arabica roots. Organic Arabica coffee is one of the best natural things you'll ever experience. The taste is unparalleled. If you've never had the chance to enjoy a cup of organic Arabica coffee, you're truly missing out on something rich with flavor. Trust me when I say, this coffee can be indulged with or without cream, sugar or both... it's that good! And this special ingredient is just one of many other ingredients that make this coffee all around amazing.

     

    Have you ever wanted a healthy cup of coffee, but maybe didn't think there was such a thing? Well if you are reading this article you have found a healthy cup of coffee with a great taste to match. Rich Black Coffee is healthy because it's loaded with good things like:

     

    • Organic Dried Lingzhi Mushroom

    • Organic Dried Shitake Mushroom

    • Organic Dried Maitake Mushroom

    • Cordyceps Extract

    These are all great things brought together in one cup to give your body a nice dose of healthiness. For instance, one of the healthy benefits of the Lingzhi Mushroom is that it boost the immune system. The Shitake Mushroom contains several vitamins, minerals and bioactive plant compounds. Research each of the ingredients to your liking, each one has some great beneficial health properties.

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  • Why You Should Start Drinking Coffee

    If I could think of one healthy drink that is universally accepted- it's probably coffee. And it's not just about the taste.

    In fact, coffee is a kind of drink that drives people crazy even when it is in its solid form or after being converted to liquid.

    However, there are more reasons to love your coffee. Not only is this drink a treat to your nasal cavity and taste buds, but a real treasure-chest full of lots of amazing benefits.

     

    Mentioned below are some of the major benefits of coffee for the human beings:

    If you are a sportsperson or a fitness-freak and hit the gym regularly, just two cups of coffee are enough to diminish your muscle pains.

    You might not know this but coffee also contains essential fibers and contributes to your essential daily requirement.

    Coffee is also helpful in protecting the human liver from cirrhosis

    It helps to lower the risks of type-2 diabetes.

    Regular drinking of coffee can lower the risk of Alzheimer's diseases and even helps in reduction of depression

    It has been researched and proven that coffee lovers run lesser risks of heart diseases than the other group

    The DNA of coffee-lovers is highly strong

    The beverage also cuts the risk of multiple sclerosis and colorectal cancer risk.

    Coffee is even associated with longevity and helps people prevent premature death by reducing the diseases linked to it.

    Coffee also cuts down the risk of many kinds of cancers.

    Coffee is a great tonic for human mind and apart from cutting the risk of a number of brain disorders, it also helps in improving the long-term memory of the human beings.

    Strong black coffee is highly effective to kill the tooth bacteria and it also prevents the risk of cavities in the teeth. However, if you add sugar and milk to your coffee, the action is just the reverse. It leads to an increase in bacterial action.

    The drink also regulates the flow of human blood and improves the circulation.

    Coffee reduces cellulite content in the body, which is responsible for rendering some body parts an ineffective appearance.

    It can act pretty impressive to lessen the risk of gout in men.

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  • Designer Coffee: How Far We've Come

    In the 1950s. coffee was the breakfast beverage of choice, but it was frequently overboiled, weak and usually pretty tasteless. Unless you had traveled to Europe you didn't know the difference, it was just the way coffee was. Those lucky enough to visit France or Italy had an "aha" moment when they first raised a cappuccino or a cup of French roast to their lips, breathed in the aroma and took their first sip. Zowie, this was not Maxwell House, to be sure. For the more adventurous, coffee presses and funnel carafes made a slight difference, but it wasn't until the early 1970s when trends began to change and new milestones influenced the world of coffee forever. Those most memorable include:

    Decaf - in its small orange packets of instant was awful, as were most coffee substitutes, but once cans of pale brown grounds became available, Americans consumed it more readily, and many restaurants started brewing it, sometime in the 1960s, although decaf had been around for decades; freeze-dried was not much better;

    Mr Coffee - launched in 1972, when former baseball legend Joltin' Joe DiMaggio first smirked on television about the new Mr. Coffee, Americans were intrigued and soon flocked to stores, buying it in droves; gone were the days of overboiled and scorched coffee forever; two years later, a staggering 5 million had been scooped up (roughly half of all coffeemakers sold in that time period) and people tossed their percolators;

    Soon to follow was an influx of European drip coffeemakers, like Braun and Krupps, as the revolution began;

    Although several Starbucks coffee shops already existed in Seattle in the early 1970s they sold only beans and accessories, not actual coffee drinks and drip coffee to consume on the spot, but ten years later Howard Schultz, who had a coffee machine import business, saw the potential, bought the company and began serving hot freshly brewed on the spot, setting the entire industry on fire;

    Once people got hooked on their first lattes and cappuccinos, they looked to purchase at-home espresso makers, although the first ones were a bit challenging for most and could blow up at a moment's notice; these days they are far more user-friendly;

     

    Peet's Coffee - beginning in 1966, a small coffee shop in northern California, sold only beans in the early years and seemed content with just a local operation, only to see what they were missing and eventually joined the stampede, opening shops nationally, serving coffee and coffee drinks, followed by Green Mountain, Caribou and Green Leaf Tea and Coffee;

    Frappuccino drinks- (inspired by Italian ices and slushes) was introduced and made wildly popular by Starbuck's in 1994;

    In 2003 - Keurig introduced a kitchen counter top machine which made one cup at a time, ideal for home use and small offices;

    These days, eighty percent of Americans drink coffee at home sometime during the day, and millions more stop off at drive-through kiosks, coffee bars and convenience stores to get their fix. It's readily available bottled and cold, residing next to soft drinks in the checkout counters of supermarkets, and our beloved cold designer slushes and flavored concoctions can be whipped up in our coffee shop of choice. Mercifully, gone are the days of workplace vending machine coffee, instant and vapid substitutes, which don't fool anyone. We are finally a sophisticated society, probably viewed by Western Europeans as coming very late to the party but having arrived just the same

     

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  • Good Communication Is As Stimulating As a Decent Cup of Coffee

    good communication is as stimulating as a decent cup of coffee... and just as hard to sleep after.

    After meeting potential clients for the first time, I replay the meeting on a continuous loop... all night.

    If you have the meeting set up then you have your foot in the door, now all you have to do is impress them.

     

    Here are a few pointers:

     

    Most importantly - do your homework on your client/their company/market they are in, a Google search takes seconds but can reap huge rewards.

    Chose your meeting space wisely, if it's a cafe then is there a quiet room you can use, out of the way so you can talk in peace? If not then is your space clear of clutter but reflects your personality? Can you showcase your talent without it being too obvious - unless that's the whole point then go for it..show off?

    Dress smartly/professionally but not out of character - you have to be comfortable too.

    Be aware of your body language - you may be nervous but try not to show it. Take deep breaths, smile & enjoy it.

    Start with small talk & don't go straight into the business it will overwhelm the situation.

    Buy decent coffee - I know we own a coffee business but I can't emphasize enough how little effort it takes to serve amazing tasting coffee.

    Now you can talk business - make sure you have also researched their competitors & those industries aligned with their business.

    Gently critique their business - what they are good at, what they are not good out, list how you can help them improve.

    Ask them what they like about their business what they don't like & what they are looking for.

    Ask open-ended questions, take notes & repeat their answers so you know that the information is correct.

    Only say "Yes" or agree to work with them if you are 100% sure you can deliver.

    If the client has taken time out to meet with you then chances are they want to work with you.

    Take all the information you have, write it down in a contractual agreement, making sure both parties understand the small print... and you are both happy with it.

    Amazing coffee isn't expensive & if you get it right your prospective client will be impressed right from the start.

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